About
Builder.
Problem solver.
I work at the intersection of data, AI, and product, taking things from messy problem to working system. Available for consulting engagements and senior roles.
I've spent over a decade building things that didn't exist before I got there. At myElefant, I built the data team from scratch and engineered the systems that doubled gross profit three years in a row. At Expedia, I designed the analytics infrastructure that powered performance measurement for 400M+ users across every global brand. The jobs look different on paper. The pattern is the same: I walk into a gap and close it.
I work end-to-end and I follow through. I'm as comfortable writing SQL at 11pm as I am presenting a targeting strategy to a VP, designing a user flow, or coordinating a team of volunteers toward a shipped product.
I bring the focus and accountability of an individual with the structured thinking of someone who's run programs at scale. If you need someone who can scope the problem, build the thing, and take responsibility for whether it works, that's the conversation I want to have.
Outside of work, I'm deeply involved in the communities I care about. I lead the Suis Moi app project, a mobile app for the French speaking Coptic community, built with 10+ volunteers, zero budget, and a lot of weekends. I run CoptIn, a LinkedIn network of 700+ professionals. I advise DatAfterwork, a data and AI event community in French-speaking Switzerland. And I do volunteer work across several organisations in Geneva: Colis du Cœur, Le Care, WiDS Geneva among them.
Sport has been a constant. I studied it (Loughborough, Paris Sud), worked in it (Qatar Sports Investments, where I helped launch the first official PSG stores outside France and secured Burrda Sport's largest sponsorship deal), and I still play every week. I also run a football group that I may have slightly over-engineered, there's now a web app, a custom Man of the Match scoring model, a team-generation algorithm that factors in pair chemistry, and shareable match reports. It started as a joke. It's still running.
I'm also someone who takes food seriously. Good food, good people, good conversations, that's the baseline.
I'm largely self-taught on the technical side. Everything from SQL and Python to Flutter, and Claude Code I picked up by building things and refusing to stop when it got hard. I've always been drawn to the startup ecosystem: the speed, the ownership, the fact that what you ship actually matters. That's the environment I do my best work in, and it's shaped how I approach every project, regardless of the company's size.
How I work
Three things I never compromise on.
I follow the problem, not the JD.
Most interesting problems don't fit neatly into one discipline. I go wherever the solution requires: data, code, product, strategy. That's not scattered, that's how things actually get fixed. 10+ years of doing this has given me an unusually wide toolkit and a very low tolerance for work that stays safely inside the lane.
Every engagement is a partnership.
I don't disappear into a black box and surface with a deck. I work in the open, sharing thinking early, course-correcting fast, making sure you understand what's being built and why. The best outcomes I've been part of came from people who were genuinely involved, not just waiting for the handoff.
I build things that last.
The measure isn't the deliverable. It's what happens six months later, when someone else has to maintain what I built or make a decision based on data I designed. I build for that, for clarity, for maintainability, for teams who'll inherit the work and actually be able to use it.
Tools & technologies
What I build with.
Data & Analytics
AI & LLM Engineering
Product & Software
MarTech & CRM
Operations & Collaboration
Let's work together
Good work starts with a good conversation.
Open to consulting engagements, senior roles, and conversations worth having.