The Compassionate Virgin Foundation
Building a digital presence from scratch for a cancer care non-profit in Egypt
Impact
First-ever online presence · Agency coordination · Ongoing digital advisory
The problem
The Compassionate Virgin Foundation had no website, no online presence, and no way to reach patients, donors, or partners digitally. As a newly established non-profit preparing to open a dedicated cancer clinic and chemotherapy unit in downtown Cairo, they needed a credible digital foundation to support awareness, fundraising, and patient outreach but lacked the internal capacity to manage it.
The approach
Acted as the foundation's digital lead, defining requirements, coordinating with a web agency throughout the build, and ensuring the final site accurately reflected the foundation's mission and served its key audiences: patients seeking care, potential donors, and medical partners. Continued post-launch as a trusted digital advisor.
The outcome
Delivered the foundation's first-ever website and online presence. The site communicates the full care model (clinic, chemotherapy unit, psychological support, and nutritional guidance) to patients and supporters. Ongoing as digital advisor to the foundation's leadership.
